Branding in Five and a Half Steps Graphic Design Innards: waterproof/tearproof Yupo Synthetic 57#T

Innards: waterproof/tearproof Yupo Synthetic 57#T with a 1-color application of “Cartographer’s Gray” soy-based Saphira ink

finally cementing their deserved place in design history

ISBN: 978-3-96704-040-1

exploring the moments of beauty

Loris Lora is a Los Angeles based freelance illustrator and a graduate of Art CentrerCollege of Design in Pasadena

Branding in Five and a Half Steps Graphic Design Innards: waterproof/tearproof Yupo Synthetic 57#TMichael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product