Matrix So Color Cult Essensial Treatments using a brush or your

using a brush or your hands to create the style you like

paraben and gluten free

Takes the guesswork out of formulating color

Dries quickly without flaking or stickiness

Leave in for 2 minutes and rinse

Matrix So Color Cult Essensial Treatments using a brush or yourSO COLOR CULT SEMI PERMANENT COLOUR: Vegan Formula. Vibrant hair colour available in an extensive palette of shades. Direct dye color deposits on the outside of the hair cuticle. Can use Matrix So Color Cult Color Eraser which allows you to seamlessly remove color when youre ready to change your look. Apply SOCOLOR Cult directly to natural or pre lightened clean, towel dried hair. The lighter your starting level the brighter your end result will be.