Violet Shampoo defined_curls strengthens

strengthens

✨ New — Limited Quantities

or limp hair that needs a lift

and restore the look and feel of dry

nourishing formula creates a strong protective barrier without weighing hair down or leaving any sticky residue

Violet Shampoo defined_curls strengthensBrassiness? Not on our watch! The Alcve Violet Shampoo is a toning purple shampoo designed to neutralize yellow and brassy tones in blonde, highlighted, platinum, grey, and color treated hair keeping your colour looking fresh, cool, and salon perfect between appointments. No more yellow. Just bright, beautiful, tone on point hair. Neutralizes yellow and brassy tones instantly Maintains cool, ash, and platinum tones Gently cleanses without stripping