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As a supplement, colostrum normally comes from cows, as bovine colostrum is biochemically similar to that of humans, but there are also variants originating from sheep, goats, and even horses

Both ingredients get filed under the broad umbrella of "anti-aging actives," both are frequently recommended by the same dermatologists in the same breath, and both are sold as serious, results-driven alternatives to gentler ingredients like hyaluronic acid

Ozempic, Wegovy, Mounjaro, and Zepbound all belong to a class of drugs called glucagon-like peptide-1 receptor agonists, or GLP-1 receptor agonists

The Ozempic era is even promoting big CPGs to move further into e-commerce

Barnard L, Ferriday D, Guenther N, Strauss B, Balen AH, Dye L