Perimenopausal women using GLP-1s and experiencing dramatic weight loss may become keenly aware of the potency and widespread nature of weight-related stigma as they notice others, including family, friends, peers, and romantic partners treating them differently because of their weight loss
Functional nutrition brands are increasingly running usage and attitude studies, claims testing, and product format research to identify which delivery formats work best for appetite-suppressed consumers because the future of nutrition may depend not on flavor alone, but on convenience, digestibility, and perceived efficacy
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In particular, improving first-submission approval by even 10 percentage points (say, via better PA documentation) can have large downstream impact on prescription volume