Speaking to me exclusively, Drunk Elephants vice president of research and product development Nathan Rivas says that the new product is a richer version of Lippe Balm that plumps and restores. Lippe Balm, he tells me, can be used for daily lip care, with the Lippe Mask stepping in as an anytime restorative treatment when looking to firm and moisturize dry, flaky lips, making them softer, smoother and plumper-looking. Were constantly questioning whats possibleas well as whats missingand thats where some of the most interesting formula directions come from, Rivas says
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