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In the US and most of Europe, domestic price drops are more likely after key patent protections expire in the early 2030s
Whether that is a good thing or a bad thing depends on who you ask, but one thing is obvious, peptides have gone mainstream
Why are clean, third-party tested supplements important
As people are eating less, they want to make their calories count, and they also want to make sure they are getting their greens and their vitamins, so I predict continued growth in green supplements (+16.3% in the year to October 6, 2024) and more interest in multivitamins (-2.7% in the year to Oct 6, 2024, but that reflects an improvement vs the -7% decline in the year to Oct 8, 2023)