Influencers (eg, public figures, promoters, models, bloggers, brand ambassadors with followers of 1000 users or more)810 promote e-cigarette products1113 on behalf of tobacco brands for monetary compensation or other rewards1417 on social media platforms that are popular among youth (eg, Instagram, YouTube, TikTok, Twitch).13 1825 We recently discovered evidence of use and promotion of e-cigarettes by influencers on Amazon-owned Twitch, a video-sharing platform, which is similar to YouTube, but caters more to live streamers as opposed to creators of stored, long-lasting content.26 Twitch is predominantly a video gaming platform, where audiences watch Footnotes Twitter @hwipfli Contributors JV and MK conceived the paper and wrote the first draft of the manuscript
resident I met on Twitter and subsequently emailed with, said that she smoked pot heavily from the time she was 26 until her early 30s, at which point she stopped
[140] [141] The Senate select inquiry report, which was published in December 2020, recommended a prescription-based model for nicotine e-cigarettes, which was later endorsed by the Australian Medical Association and the Australian Council on Smoking and Health in a joint statement
US Department of Health Human Services, 2016)
Connecting With Emotions Beyond superficial appeal, a strong brand identity appeals to consumers emotions