Investigating the factors contributing to brand allure and subsequent product sales, one study found that e-cigarette marketing on Instagram emphasized creating a positive lifestyle experience, pop-culture references in flavor names, and cool/edgy label designs that youth would find attractive 7
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[ 23 ] Hookah Establishments: Point-of-Consumption and Point-of-Sale Marketing Strategies Used on Premises and Websites of Establishments Hookah establishments, which are often advertised as bars, cafs, and lounges, are frequented by young adults, especially college students, as a place to smoke hookah, socialize, and even study
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