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The DHSC said the legislation formed a key part of the government's reform agenda to shift the focus of healthcare from treating people after they become sick to prevention, claiming it would "address one of the biggest risk factors driving poor health." Smoking kills about 80,000 people annually in the United Kingdom, placing huge pressure on the NHS, and swallowing up $4 billion worth of appointments, scans and surgeries

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Pros Lower price point without compromising on taste Smooth smoke suitable for everyday smokers Offers something for every smoker seeking value Cons May lack the premium feel of top brands The tobacco blend is slightly less refined How to Choose the Best Tasting Cigarette 1

Despite the substantial decrease in cigarette smoking prevalence over the last one-half century, ~40 million people are still smokers in the United States, and disparities among smokers remain 7,8

The staggering sum of the purchase, which equates to almost 30m, strengthens Victorys position as worlds largest independent electronic cigarette company