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In September 2003, the EU's then-health and consumer-protection commissioner, Britain's David Byrne, said he was convinced that "an image really is worth more than a thousand words," and called for "innovative ways to illustrate the reality that half of smokers will die from illnesses related to their addiction." He argued that countries that were already using the images "had shown that this was an effective way to warn people." Eight years on, Byrne's call for innovation seems to have gone unheeded, say the advertising experts

They must switch him on on their way out

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View full details Choose Between Black, Bronze, Gold or Silver finishes Manual Cigarette Insert & Removal Fits Standard 8mm Cigarette Short Length S logo on b