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About three quarters of respondents said they started using e-cigarettes as a complete alternative to smoking, and 22 percent said they started using the devices for other reasons including stopping smoking (7 percent), for health reasons (6 percent) and to get around smoking restrictions (3 percent)

Marketing Strategies That Drove the Repositioning Success The Marlboro brand repositioning wasnt just about imagery or emotion

Remember, your baby will need protection from second-hand smoke even after birth

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