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Despite the controversies, JUUL remains a top choice for adult smokers looking to transition away from traditional cigarettes

Pediatrics 2018

Nationally, the rate was 15.5%.1 In 2019, 5.3% of high school students in Arizona smoked cigarettes on at least one day in the past 30 days

- Cooling Sensation : Perfect for smokers who want to experience the cooling effects of menthol without overpowering their taste buds, making each smoke refreshing and smooth

The tobacco industry realized that half of its potential customers were not even considering using cigarettes, Robert Jackler, a tobacco advertising researcher at Stanford University, told Business Insider in an article in February, 2020, The industry actually began engineering ways of encouraging women to be willing to smoke in public. They even hired the non-smoking Amelia Earhart to lend her image to a campaign for Lucky Strike cigarettes