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Tradition is designed for those who dont compromise on flavor, says Lorenzen

Using too little nicotine is a common reason people relapse

Messages about the benefits of quitting will also be added to the extended upper flap inside cigarette packages to make the information up front and larger instead of on the backslide of the package, which is easier to ignore, LeBlanc said

Its sweeter tones of marzipan and cinnamon are buttressed by bolder impressions of coffee, almond and leather for a satisfying, sophisticated smoke

Elements such as the pack color and shape can also reinforce false beliefs among smokers [7, 16]