In recent congressional testimony, JUUL officials attempted to have it both ways by claiming it was intended to help smokers stop smoking and that it was not a cessation product. The industry also implies that its smoke-free products are preferable to the public health strategies that we know to be effective
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United Kingdom: Tobacco and Related Products Regulations (TRPR) 2016 The UKs Tobacco and Related Products Regulations (TRPR), which implemented the EUs Tobacco Products Directive and remained in effect post-Brexit with domestic adaptations, prohibits the sale of cigarette packs containing fewer than 20 cigarettes
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If you think the company might actually have wanted people to use nonsmoking sections, their sincerity was undermined by documents detailing campaigns such as sponsorship of Kent Pop Music Chart to circumvent market restrictions designed to recruit New Generation smokers