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"Our research shows that a majority of Natural American Spirit smokers incorrectly believe that their cigarettes are safer than other cigarettes, said Robin Koval, CEO and president of Truth Initiative

Once opened, cigarettes will start to lose their freshness after a few weeks to a month, especially if not stored in an airtight container

What is the "Pro" version?Kinda like John Cougar, we've come full circle

Plan restocking schedules based on customer buying habits

The Light Green Pack Alternative: Menthol Freeze The Light Green pack of American Spirit offers a refreshing menthol experience that is both crisp and invigorating