I will admit, I almost didn't buy this because of the cheap graphic design on the tin, it looks generic and is a major turn off
The flooding of the tobacco market meant that, to begin with, cigarette companies spent vast amounts of money advertising their product to secure customers - only to find that their competitors were doing exactly the same thing and thus frequently cancelling out all of their efforts (this had the odd effect that when cigarette adverts were banned it actually meant that the cigarette companies had more profits as they were still selling the same amount of cigarettes)
IQOS offers you a clean tobacco experience, without the smoke, ash and lingering smell that come from smoking cigarettes
Relationships between intensity, duration, cumulative dose, and timing of smoking with age at menopause: a pooled analysis of individual data from 17 observational studies
It's that we humans can only focus on one thing at a time