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Implications This study highlights the urgent need for public health interventions to curb e-cigarette use among Saudi Arabian adolescents: Older adolescents and males show high e-cigarette use, necessitating targeted, sex-specific prevention programs

So we see today e-cigarettes and heated tobacco products being promoted as smokeless tobacco products that are healthier than cigarettes

I hope they use their branding and their customers as their guide in terms of what those customers want from them. More in Marketing Future of Marketing Briefing: The case for and against the death of the big brand ad Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust

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Finally, the standardized scores obtained with both scales were highly correlated in both groups of smokers (Figure 1)