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Heated tobacco products are designed to heat tobacco to precise temperatures, preventing combustion or burning, and instead releasing the flavor of heated tobacco in a form of aerosol, without fire, ash or smoke

The first is the case designed for home use

In 1946 the RJ Reynolds Tobacco Company let people know that "More doctors smoke Camels than any other cigarette." Other ad campaigns instructed women, especially, that they could control their weight ("stay slim") if they would simply "Reach for a Lucky instead of a sweet." (To be fair, that advice was also given to the military, touted by a lieutenant general shilling for our old friends, Lucky Strikes.) Camels touted themselves as good for the digestion in 1937

much of it is due to consumers buying heated tobacco instead

Am J Med Genet Semin Med Genet