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Smokers tend to retain the cigarette pack until all the cigarettes are used, unlike the packaging of many other products that gets thrown away

What we found was a carefully executed plan to present IQOS as the future of tobacco, complete with luxury stores, ads in high-end magazines, and a billion-dollar investment in smoke-free products all designed to grow the market for nicotine with both new users and by keeping current smokers addicted to nicotine and using tobacco products

The two variants featured here reflect that approach, offering gentle differences without drifting away from the core style customers expect

Winston, for example, is known for its smooth taste, while Camel is known for its unique blend of tobacco

Vaping is not completely risk free and children and non-smokers should never vape