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Myers, president of the Campaign for Tobacco-Free Kids, a Washington advocacy group, said cigarette companies had responded to bans of terms like light and low tar in at least 78 countries by color-coding their packaging to convey the same ideas

For every 10 percent increase in cigarette price, experts say, you can expect an overall reduction in cigarette consumption of 3 to 5 percent and an even greater reduction among youths of 6 to 7 percent

Second, because our pack color manipulation utilized extant commercial packages to examine their effects as marketed in the real world, we could not fully disentangle the effects of color from other packaging elements (e.g., Sky, but not Black, packages contain organic and smooth descriptors

Fold that strip back and forth into an accordion shape