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Methods: The study was conducted among university students in the UAE between April 2024 and November 2025

Starting in 1887, Wills were one of the first UK tobacco companies to include advertising cards in their packs of cigarettes, but it was not until 1895 that they produced their first general interest set of cards ('Ships and Sailors')

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The group was interested in determining the health risks posed by light smoking after encountering evidence that a growing number of cigarette consumers actively try to decrease how much they smoke, but are not looking to stop altogether

Our simple infographic explains how