An independent review of the evidence by Sir Cyril Chantler found that branded packaging plays an important role in encouraging young people to smoke and in consolidating the habit. 51 Sir Cyril concluded that standardised packaging, in conjunction with the current tobacco control regime, is very likely to lead to a modest but important reduction over time on the uptake and prevalence of smoking and thus have a positive impact on public health . Initial evidence from Australia, the first country to introduce standardised packaging, suggested that it would contribute towards a reduction in smoking amongst adults
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We find this technology very valuable in supporting our quest to offer less harmful solutions to traditional tobacco
7-Elevens delivery platform, 7NOW, has reported consistent growth since its introduction in 2022
Big Tobacco 2.0: IQOS and a new industry strategy IQOS is part of a larger tobacco industry strategy to overhaul its reputation with novel products and electronic devices, including heated tobacco products and e-cigarettes
