Branding and pack size changes can come from strict health regulations
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Make sure high-quality and sturdy cardboard packaging material is used for the cigarette pack
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early in January, 1967, and after mulling it over for some time the Commission, on Friday, June 2, 1967, ruled that its fairness doctrine did indeed apply to cigarette advertising on radio and television, and that broadcasters carrying cigarette commercials were under an obligation to provide a significant amount of time to citizens who wished to point out that smoking may be hazardous to the smokers health. Banzhaf had requested that the rebuttal time provided for anti-smoking information on the air be roughly proportionate to the entire amount of time being devoted to cigarette advertising on the air