The digestion advertisements employed an array of techniques, ranging from celebrity and athlete testimonial to youth appeal through a claim to modernity. Claims like They never get on your nerves and They are gentle on your throat implied that other cigarettes produced these negative side effects, but that Camels were different
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In particular, prenatal tobacco exposure is known to alter airway structure: in a study of 32 infants that died of sudden infant death syndrome (SIDS), the distance between alveolar attachments in the intraparenchymal airways was larger in children whose mothers smoked during pregnancy than in the 8 children whose mothers did not smoke, which suggests that airways may have been narrower in the children exposed to maternal smoking, (Elliot, et al., 2003)
Only 19 percent of Brits now confess to smoking, researchers found in 2013
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