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(SOUNDBITE OF MUSIC) DEMBY: All right, y'all, that's our show

In the brain, nicotine works mostly to release other neurotransmitterslike dopamine (pleasure), norepinephrine (arousal and appetite suppression), glutamate (learning and memory), endogenous opiates, and serotonin (mood modulation)

Combined with the e-cigarette revolution, HNB gives the prospect of a policy and consumer environment where tobacco harm reduction plays an even bigger role, and smokers who reject an abstinence-only, quit-or-die message aren't left out in the cold

This step-down approach helps manage withdrawal symptoms and reduces dependency over time

Djarum Cigarillos are a great option for a break from smoking