For respondents perceptions of individual packs, both non-smokers agreed that Pack 1, 2, 5, and 6 were appealing to them, that the pack design encourages them to try smoking or buy the pack, that they would like to try smoking the cigarettes in the pack, that they would like to be seen with the pack, that smoking the cigarettes in the pack is harmful to their health, that the health warning labels on the front of the packs are noticeable, that the health warning labels stand out or catch their attention, that the packs make them stop and think about the harmful effects of smoking, and that the health warning labels are easy to understand
To this end, adolescents have been found to have a higher dependence on nicotine at lower levels of cigarette consumption
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