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If youre a smoker, both you and the people around you already know how unpleasant the cigarette smell can be

The history of nicotine marketed for weight loss In the 1920s, Lucky Strike cigarettes were marketed as a healthier, less "fattening" alternative to candy, helping smokers "keep a slender figure." It's an idea that persisted in cigarette ads for the next 50 years, despite regulations introduced in the '60s to block tobacco companies from advertising cigarettes as slimming

DC strategy brings home esteemed Jay Chiat Award Duncan Channons "Nicotine Equals" campaign strategy, intended to awaken parents to the teen vaping epidemic, got the judges attention at this years 4As Jay Chiat Awards

They appeal to smokers who want to kick the habit, but have struggled with gums or patches

This approach has resonated with many smokers who appreciate supporting local industry