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The brand is constantly pushing the boundaries of what's possible with vaping technology

In May 2026, FDA authorized four new ENDS products, expanding legal market access with advanced age-verification technology for adult smokers

For example, while tobacco remains the number one cause of preventable death, only half of Americans ranked smoking as a serious public health problem

Almost certainly the largest group will be transitioning smokers who are moving away from tobacco and into the next-gen nicotine category and will typically be looking for low- or mid-strength pouches

If you want to learn more about Elmo and Clash, you can watch the 2011 documentary Being Elmo: A Puppeteers Journey