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Through continued analysis of the terms used in newspaper articles, Grodal found that over time, people got used to the term light and just started to assume that it implied a healthier product

The idea of further packaging restrictions has the industry gasping for breath

Goodbye, Marlboro Lights

Thats when the marketers move in, and were left to unwittingly purchase micro-brews from Anheuser-Busch and organic-whatever that may not be any healthier than the non-organic alternative

The marketing may be slightly more transparent now, but there are lots of other kinds products where similarly misleading trends may be afoot