In a statement to the Atlantic, the company wrote, We do not want non-nicotine users to buy JUUL products and that is why our marketing is aimed at adult smokers age 35 and up. As the Atlantic reports, Juuls ads attempt to follow this directive, even going so far as to list the ages of their spokespeople
Yet one in two smokers dies because of their tobacco addiction, and 50% of them before age 70
President Franklin D
It has been known since the 1970s that, as celebrated tobacco control researcher Michael Russell once described, people smoke for the nicotine but die from the tar. People who use nicotine self-titrate, meaning that they will use a product until they reach the level of blood-nicotine that they are happy with
Strulovici-Barel Y, Shaykhiev R, Salit J, Deeb RS, Krause A, Kaner RJ, et al