Selling new products, especially category creators, in the [consumer packaged goods] and tobacco categories isnt as simple as just putting it on the shelf
One of their key messages is around the immediate and long-term health benefits brought about by quitting smoking: Within just 20 minutes, heart rate and blood pressure drops 12 hours after stopping smoking, the carbon monoxide levels in blood drops and returns to normal levels Between 2 and 12 weeks, circulation will have improved and pulmonary function increased Over the first 9 months, coughing and breathlessness diminishes 1 year after quitting smoking, the risk of contracting a coronary disease is approximately half that of a smoker Between 5 and 15 years after quitting smoking, the risk of suffering from a cerebrovascular accident drops to that of a non-smoker 15 years after having quit smoking, the risk of suffering from a coronary disease equates to that of a non-smoker
And, uh, there are, there is now a mounting body of evidence
Therefore, if you do come across one you like and can afford, it can be a wise investment to snatch it up while you still can
This puts both the mother and the baby in danger