10.4% had already tried an e-cigarette
The prevalence of e-cigarette use tripled from 2013 to 2014 most likely due to reductions in cost and improvements in product usability
To explore how the choice narrative evolved, it is helpful to consider how tobacco companies responded to growing evidence their products caused serious, often fatal, illnesses
Most recently, the Tips From Former Smokers campaign [14], featuring real people suffering from serious medical conditions as a result of smoking and exposure to secondhand smoke, has been credited with an estimated 1.64 million American smokers making a quit attempt
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