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* N/r, not reported in the original publication (reference 17 )
The story behind the wildly successful Marlboro Man advertising campaign is a fascinating tale of how a brand of filtered cigarettes designed originally for women was rebranded by appealing to the rugged masculinity of the cowboy who, albeit reluctantly, tamed the wild west
The inhale delivers a light cured tobacco flavour, while the exhale adds a gentle sweetness that softens the overall profile without overpowering the tobacco
However, the process requires strategic planning, precise selection of raw materials, efficient machinery, and a thorough understanding of the setup cost analysis
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