By selling illegally low-priced cigarettes, said the lawsuit, defendants not only interfere with the collection of city cigarette taxes, they also impair the citys smoking cessation programs and impair individual efforts at smoking reduction, thereby imposing higher health care costs on the city and injuring public health. (That last part might ring truer if New Yorkers were still allowed to smoke in public spaces.) But by focusing on these roll your own cigarette jointswhich actually fall into a legal gray areathe city has overlooked the actually illegal underground cigarette trade in New York
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To boost their new business into the limelight, Bowen and Monsees invested in a large social media marketing campaign, ad space in Seventeen magazine, and ads on the Nick Jr