Part of Marlboro's campaign mission, according to scholar Katherine West, was to convince male consumers that the filter did not change the (as one ad put it) man-sized taste of honest tobacco. While they originally concocted a campaign that presented a variety of macho archetypes, dubbed the Tattooed Manconstruction workers, mechanics, Navy officers, weightlifters, all bearing a black hand tat suggesting a heroic though dissolute pastthe cowboy was so successful that they soon abandoned the series and devoted all their energy to that single image of masculinity on the frontier
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The Smoking in Pregnancy Challenge Group [3], a coalition of health charities, academics and health professionals working to support the Government ambition to reduce smoking rates in pregnant women, is concerned that unless more action is taken to bring the worst performing areas up to the level of the best
Today it is zero
QCT, quantitative computed tomography