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The labels were to constitute 20 percent of cigarette advertising, and marketers were to rotate use of the images

The brand gained popularity in the 1980s due to its surrealistic advertising campaigns, which played with surreal themes and pop cultural references

The hand-drawn diagram in the Viceroy ad is surprisingly similar to the digitally rendered diagrams used by Kent almost half a century later

He Was A Fake Gleason was a titan of 1950s television, and fans wanted to see him as a loveable uncle figure with a genius for creating memorable characters

This has lead to an overall, combined cigarette litter reduction rate of 58%