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A government-commissioned review of the impact of the packaging changes found that smoking rates fell an additional 0.55 percentage points between December 2012 and September 2015a drop attributed to the packaging changes only, and not to the other antitobacco policies the country implemented around that time
Smoking was a habit that required nothing more than a flame
Moreover, consumer demand for authentic products and growing awareness of counterfeit risks are encouraging brands to invest in secure, verifiable packaging
PMC 1766057
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