These factors collectively contribute to the upward trajectory of IQOS in terms of brand value since its initial tracking in 2020. There is, however, still a substantial gap in terms of brand value between IQOS and Marlboro, which is valued at $32.5 billion in this years ranking
With prices only set to increase, smoking is growing increasingly unaffordable
Marian Zamfir, Marketing Director for JTI Romania, Moldova, and Bulgaria, said the device meets three essential consumer needs: taste, experience, and style, saying, Ploom AURA was designed for adult consumers seeking solutions that align with their lifestyle and evolving preferences. The launch follows JTIs entry into Romanias heated tobacco market in 2023 with the Ploom X device
Charging Input: Cigarette Lighter: 12V/1.5A
Use them to completely replace specific smoking routines throughout your day or alternate them with traditional cigarettes to gradually lower your nicotine intake