us e-cigarettes market E-cigarette Unit Sales by Product and Flavor Type, and Top-Selling Brands, United States, 2020–2022 E-Cigarette And Vape Market Size,

Philip Morris has claimed that it wants to see the end of smoking for years now, but how can such claims be taken seriously from a company which sells more than one in ten cigarettes smoked worldwide?, Deborah Arnott, the CEO of UK public health charity Action on Smoking and Health said in a statement Monday

[23] During one year, the benefit from using smoking cessation medications (Bupropion, NRT, or varenicline) decreases from 17% in 3 months, to 12% in 6 months to 8% in 12 months

That doesnt mean scaling didnt work

However, its desirable qualities make it well worth the effort

Johnston et al., Smoking Stops Declining and Shows Signs of Increasing Among Younger Teens (Ann Arbor, MI: University of Michigan News Service 2010), accessed at on Jan