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The marketing of these products, clearly geared towards young people, testifies that manufacturers continue to seek "replacement" smokers to perpetuate the market for smoked cigarettes, which still accounts for at least 70% of their turnover

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Earlier studies have found that coupons were effective not only in encouraging current smokers to keep smoking, but they could even entice nonsmokers to start

ABC News' Mary Kekatos contributed to this report.

Public Health England say yes, even going as far as to suggest that they could be prescribed as a licensed medicine