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Explore the key differences between IQOS heated tobacco and traditional smoking and see how they compare

Last updated 03/07/2026

But money is power only in the hands of an expert

All the top tobacco companies are now placing bets on e-smokes, which some analysts predict may outsell conventional cigarettes in 10 years, raising the counter-intuitive prospect that Big Tobacco could actually help people quit smoking

Thus, although the prevalence of smoking is declining globally, its decline in low- and middle-income countries has been more difficult to achieve compared with that in high-income countries, and the number of smokers in the former has not changed 11