Far more important than the choice of colour is the fact that all the tobacco brands will be obliged to have the same colour, which strips them of their ability to behave as a brand: Goodbye, Marlboro Red, John Player Blue, Silk Cut Purple
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In 1985, the first year after the establishment of the Shanghai Tobacco Import and Export Company, 820 cases of "Chunghwa" and other Shanghai-produced cigarettes were exported, earning $110,000 in foreign exchange
Since 1950, head-turning studies that found higher rates of lung cancer in heavy smokers had been appearing in medical journals
Wang, T