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for Virginia Slims cigarettes TOBACCOThe International Weekly November 15, 1968 After only nine weeks of advertising, independent audits of high volume stores, in the Bay area, showed Virginia Slims had obtained the following sales share of market: *Chain food stores 3.7% *Independent food stores 3.0% *Chain drug stores 4.2% *Independent drug stores 4.6% *All other accounts 5.0%.. Introducing the Virginia Slims tennis, golf, visit Aunt Martha, stroll-in-the-park sweater. Advertisement by Philip Morris, Inc
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The proposal in its current form threatens to burden alternative tobacco products to a relatively high degree, which is likely to discourage smokers from switching to those less harmful products
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