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The effect of social media-based disclosures on consumer behavior and brand perception is an important avenue for exploration

A list of retail stores that received the product will eventually be posted on USDAs website

Currently there is a price gap which is encouraging RYO purchasing by smokers in particular poorer ones and this measure could help them quit this deadly product. This work was funded by Cancer Research UK and the British Heart Foundation (Project Number C27260/A23168)

Consumers, especially in urban regions, are drawn to limited-edition and flavored products that offer a differentiated smoking experience

Survey respondents included non-smokers, smokers of traditional tobacco products, as well as e-cigarette users