Business was profitable because everyone liked to smoke
No, seriously, Masterbilt lost a court case to the United States in 1939, and to quote directly from the case notes, "the device enabled a smoker who was driving a car to obtain a lighted cigarette without taking his eyes off the road, and the contrivance was advertised by the plaintiff as an automobile safety device." The first car to offer seatbelts came 10 years later in the 1949 Nash, so maybe we weren't addressing safety properly back then
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A famous twin study revealed that the smoking twin had significantly more facial wrinkles than their non-smoking sibling, proving the clear connection between smoking and premature wrinkling.3