Ploom is part of JTI's 'reduced-risk' strategy - alongside sister brands such as Nordic Spirit (tobacco-free oral nicotine pouches) and Logic (rechargeable vape kits with prefilled vape pods) - to develop, test and bring to market products with the potential to reduce the health risks from smoking
LaFaive, Todd Nesbit, and Ulrik Boesen, Americas Illicit Smokes Market Set to Get Larger, Mackinac Center for Public Policy, June 29, 2021, Michael D
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Wagner's card is special because Wagner demanded he be removed from the series, either because he didn't like the cigarette company marketing to children or because he wanted money from the company to use his image