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Philip Morris Executive Larry Williams indicated that the name Virginia Slims, launched in 1968, was chosen because most women like to think of themselves as slim. Targeting youth Internal company documents reveal a consistent focus on attracting youth smokers since the 1920s

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This leaves a gap of at least $296 million in direct costs subsidized by taxpayers

Number of puffs were counted for each product tested

"It's a comprehensive strategy of taxation, regulation, enhanced programming that is going to be essential to maximize the progress that we can make." This report by The Canadian Press was first published July 22, 2026