Non-smokers tend to be younger than smokers, and ever smokers might have more previous or current interactions with tobacco that help them proceed with more confidence, compared to non-smokers
Atmosphere is straightforward and focused on value
Dont tell anyone, but recreation and open spaces abound
The Fusion rebranding was conducted with the startegic idea to further develop the key characteristic that appealed so stronlgy to the consumers during the launch: the timelss elegance and design appeal
BAT continuously develops in Romania, in partnership with ANPC and with its more than 30.000 retail partners, information programs for the retailers and consumers regarding the legal provisions as well as the reasons why minors should not ge access to nicotine products Stop Contrabanda campaign, launched by BAT in March 2017, aims to draw attention towards the amplitude of a phenomenon that affects the state budget income, citizens` safety by financing the criminal networks, economic development of the most affected regions, as well as consumers
