The visual identity positions the smoker as someone who appreciates classic style, discretion, and quality over ostentation, appealing to a specific, sophisticated demographic
Proctor quotes a 1970 Lorillard marketing memo that offers an incredibly racist answer to the documents title question, Why Menthols? Negroes, as the story goes, are said to be possessed by an almost genetic body odor
The Korean market is the companys main market, where it is responsible for more than 65% of the total market sales, providing a strong basis for its overseas business
According to GermGuardian, the filter is 300 times more effective than standard HEPA smoke filters and targets odor-causing VOCs at the molecular level
My lungs were functioning very well